Brandstorm 2026 - Country Template interface - France test

2024, PROtect, France

In 2024 edition, the first place went to team PROtect from France. Their solution aims to protect hair professionals' physical health. Thanks to a personalized experience this wearable device can adapt to back, wrist or fingers depending on hair professionals' needs.

Watch Team PROtect's Pitch on YouTube.

2023, URMODEL, France

The solution they pitched, URMODEL, aims to deliver a hyper-personalized shopping experience by allowing anyone with a mobile phone to see themselves as the model on L’Oréal e-commerce websites. Consumers get a full, augmented beauty experience by being the face of their own beauty aspirations.

2022, HyperSync, Indonesia

As part of the technology track, the team proposed hyper-personalized skincare through one single hormone biosensor test and all-in-one personalized device.

2022, STABLE, Mexico

As part of the inclusion track, the project Stable is an ally for people with disabilities during their makeup routine.

2022, Pocket Block It!, Philippines

Pocket Block It! Dissolving Sunscreen Wipes under the Green (Sustainability) Track, which dissolve through contact with the heat and natural oils of the skin and are packaged in refillable post-consumer recycled plastic pods.

2021, The Beauty Room, Sweden

Disrupt the O+O consumer experience thanks to fun virtual shopping with friends.

2020, Garnier Fructis Shake Powder, Switzerland

Shake the hair care market in India by rethinking Garnier’s hair gesture (shake), rethinking the shampoo experience (foam), and offering better value for money and inclusivity while having fun.

2019, EzBand, Indonesia

The team proposed the EzBand, which can be integrated with mobile phones for early detection of eczema symptoms in children.