Brandstorm 2026 - Country Template interface - France test
Brandstorm 2026 - Country Template interface - France test
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MISSION & TIMELINE
L’Oréal Brandstorm 2026 is now live! Create or join a team of 3 to participate!
For everyone between 18 and 30. No prior experience or specific background required.
YOUR MISSION
DESIGN UNPARALLELED PRODUCTS AND EXPERIENCES,
POWERED BY PURE CREATIVITY, PIONEERING TECH & SCIENCE, AND BESPOKE SERVICES
POWERED BY PURE CREATIVITY, PIONEERING TECH & SCIENCE, AND BESPOKE SERVICES
IN PARTNERSHIP WITH
In teams of 3, we challenge you to elevate creativity to design unparalleled products and transformative experiences that will redefine the olfactory landscape. You will need to master the balance between Art & Science, be driven by a permanent quest for the extraordinary and be obsessed to unlock the emotional power of luxury fragrance. You will have to keep in mind:
- Fragrance at the Forefront: Dive deep into the multiple facets of luxury fragrance savoir-faire. Find symbiosis between emotion and reason, between intuition and expertise, between art and science. Deviate from traditional norms, drive change through bold innovation and memorable experiences.
- Harness the power of technology & science: Integrate data, digital tools, augmented reality, and the magic of Generative AI to create unforgettable creations that break boundaries.
- Inclusivity & Sustainability: Build with purpose! Ensure your creations are inclusive and have positive impact, for a more mindful beauty.
WHAT'S IN IT FOR YOU?
ALL PARTICIPANTS
GET CERTIFIED AND ADD IT ON
YOUR RESUME
YOUR RESUME
UNLOCK NEW SKILLS
FAST-TRACK TO PROFESSIONAL OPPORTUNITIES AT L'ORÉAL
PREMIUM ACCESS TO ADOBE EXPRESS TOOL
LOCAL WINNERS
GET COACHED BY L’ORÉAL EXPERTS
PITCH IN-PERSON AT THE L'ORÉAL HQ IN PARIS (travel expenses covered)!
INTERNATIONAL PRIZE
GET HIRED AT L'ORÉAL & GO ON A PROFESSIONAL MISSION AT L'ORÉAL HQ IN PARIS!
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GAMEPLAY
Until local deadlineHow to participate
Create or Join a team of 3 & submit your idea to enter the competition.
You have to submit:
- 3 slides pitching your idea (PPT or PDF),
- 3 min video presenting your team by answering 5 pre-defined questions (MP4).
The deadline to sign up & to submit your project is the same.
LOCAL SELECTION
Between submission deadline and date of announcing local finalistsLocal selection
Out of all submissions, the best teams will be selected to participate in the Local Final.
Teams invited to the Local Final will then be mentored by L'Oréal experts to polish their project and prepare for the live pitch.
LOCAL FINAL
The date depends on each market - Coming soonLocal final
The finalists will be invited to pitch their ideas at the L'Oréal HQ in their country to a panel of judges.
After deliberation, the jury will select a single team to progress to the International Finals.
MENTORING
Between Local Final and June 2026Mentoring
Local winners will be mentored by L'Oréal experts to prepare for the International Finals pitch.
Winners will have a few weeks to practice and perfect their pitch before the International Finals.
INTERNATIONAL FINALS
June 2026International finals
Winning teams from participating countries/regions are invited to L'Oréal HQ in Paris* to pitch in front of an Executive Jury, presided by the President of the L'Oréal Luxe Division.
*Travel expenses covered
YOUR EVALUATION
You will be evaluated on your project (3 slides) and your team (video presenting the team by answering 5 questions based on L'Oréal Brandstorm Team criteria). See the respective evaluation criteria for both below.
PROJECT EVALUATION CRITERIA
We want your team to be bold and bring to the table the products and solutions never seen before.
We want your team to take the responsibility and be mindful of the impact that your project will have on the planet.
We want your team to be mindful of diverse needs in our society to not exclude any particular social groups (gender, sexual orientation, socio-economic and multicultural origins, people with disability, all ages & generations…) and to make your project as equally accessible as possible to all potential users.
We want your project to be realistic and possible to implement.
We want your team to present a project realizable on a big scale.
TEAM EVALUATION CRITERIA
Balance intuition and analysis to cut through complexity and take sound decisions.
Leverage an ownership mindset, sense of purpose and personal values to persist and sustain energy to bounce back.
Think big and ahead, set high ambition for oneself and for the company, and pushes oneself and others to do the extra mile to achieve exceptional performance.
Be an active listener, understand and respect emotions, and create genuine and trustful relationships with a wide network of diverse people.
Learn constantly by showing openness & curiosity, and the courage to step outside of comfort zone.