Brandstorm 2026 - Country Template interface - France test
Brandstorm 2026 - Country Template interface - France test
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AI ASSISTED PRE-REVIEW
Considering the high volume of applications, L’Oréal assessors will have access to an AI assistant from
March 2nd to pre-screen applications during the local selection phase only.
It is explicitly understood that any AI involvement is strictly for assistance;
the ultimate and final decision regarding your selection will always rest with a human jury.
WHICH TOOL?
We have selected OpenAl's 03 model for its high performance in analyzing multi-layered submissions
and extracting key insights. This engine has been specifically configured to assist
our L'Oréal Brandstorm assessors in the evaluation of your projects.
and extracting key insights. This engine has been specifically configured to assist
our L'Oréal Brandstorm assessors in the evaluation of your projects.
HOW DOES IT WORK?
The assistant analyzes the structure and key criteria of your submission based exclusively on the
Evaluation Criteria defined in our Official Rules and Mission Document.
Evaluation Criteria defined in our Official Rules and Mission Document.
It provides our assessors with a pre-scoring against our 10 Evaluation Criteria, along with a clear
justification for each score.
justification for each score.
Crucially, the assistant does not automatically discard any project; its role is to prepare the ground for
our experts, ensuring that every single submission is seen and considered.
our experts, ensuring that every single submission is seen and considered.
There is no "automated average score" or final AI-driven grade/ranking.
Instead, this synthesis allows our human assessors to open every project with a clear overview,
focusing their expertise on valuing your unique vision and the creative "spark" of your project.
Instead, this synthesis allows our human assessors to open every project with a clear overview,
focusing their expertise on valuing your unique vision and the creative "spark" of your project.
Our Top Tips for a Successful Submission:
To make the most of this edition and ensure your project stands out to both our experts and their new assistant, here are our Golden Rules for your deliverables:
The 3-Slide Rule
The 3-Slide Rule
You must submit exactly 3 slides
(PDF or PPT) to explain your idea.
No more, no less!
No introduction or final thank you slide is necessary.
Being concise is the key to an impactful project. Do not include video links in your deck, as they will not be taken into account during the review process.
Master the 3-Minute Video
Master the 3-Minute Video
Your video (MP4) must be exactly 3 minutes.
This is your stage!
Make sure to:
- Introduce your amazing team of 3 and ensure everyone gets a chance to speak.
- Answer the 5 predefined questions related to the Brandstorm criteria.
Keep the Human Touch
Keep the Human Touch
Technology streamlines the process,
but your passion and unique vision are
what will truly move our jury.
"Be bold and authentic!"