WHAT IS BRANDSTORM?
Team up and participate in the most innovative students competition with players
from all around the world!
A real business case
with your team
A fun international
Your skills through
the learning journey
L’Oréal culture & career
To crack Brandstorm 2021, you will have to
invent the beauty shopping experience through entertainment.
Team up, select 1 category and pitch your project.
Category #1: INVENT NEW PRODUCTS OR SERVICES
Imagine connected beauty devices, new diagnostic services...
Category #2: INVENT NEW BUSINESS MODELS
Imagine new digitalized brand models, new distribution channels...
Category #3: INVENT NEW EXPERIENCES INSPIRED BY
THE ENTERTAINMENT TREND
Imagine shoppable live beauty show, 3D experience in point of sales…
BEST OF BRANDSTORM
Brandstorm 2021 teaser
"Brandstorm gave me a chance to know more about the beauty industry and innovate during the 3-months Intrapreneurship Award. It also opened me a way to be recruited as a Management Trainee at L'Oréal Indonesia."
Albert, Brandstorm 2019 winner, Management Trainee
General Manager of L'Oréal Paris, in Canada - Brandstorm Alumni
"Will I do Brandstorm again? Definitely! It was really an unforgettable and life-changing experience for me. We had received many constructive feedbacks from experts to improve on our final project."
Rifda, Brandstorm 2019 winner, Management Trainee
Global Managing Director of Stylenanda, in Korea - Brandstorm Alumni
"It has been a truly amazing journey for us and it has helped us to connect with L'Oréal internally."
Johan, Brandstorm 2019 winner, Management Trainee
Best of Brandstorm 2020
"The Brandstorm competition has allowed us to develop and meet many amazing people throughout the duration of the experience !"
Mélodie and Alexandre, Brandstorm 2020 winners