L'Oréal Brandstorm

L’Oréal Brandstorm is an
innovation
competition

for everyone between
18 and 30 years old

no previous experience or specific background required.

Your 2025 mission

Men. Beauty & Care. Game on.

through tech, products
and beyond

In partnership with L’Oréal Consumer Products Division

Immerse yourself in a unique learning experience, get hired at l’Oréal & go on a professional mission at l’oréal hq in paris!

ALL PARTICIPANTS
- Get certified and add it on your resume
- Unlock new skills
- Fast-track to professional opportunities at L’Oréal
LOCAL WINNERS
- Get coached by L’Oréal experts
- Pitch in-person at the L’Oréal HQ in Paris (travel expenses covered)!
MAIN PRIZE
- Get hired at L’Oréal & go on a professional mission at L’Oréal HQ in Paris!

Participate in 3 steps!

1

Sign up

On the official L’Oréal Brandstorm platform and receive more information…
2

Create or join a team

Create or join an existing team of 3 members and start working on your project!
3

Submit your project

Upload slides explaining your idea and create a 3 minutes video presenting your team by answering 5 pre-defined questions.

Gameplay

Create a team & submit your idea to enter the competition!
Local selection

Out of all submissions the best teams are shortlisted.
Local finals

Top teams are invited to pitch their ideas at the local L’Oréal HQ!
International finals

Winning teams from participating countries/regions are invited to L’Oréal HQ in Paris to pitch their idea in front of the Executive Jury!