Play. Experiment. Innovate

Join the ultimate innovation competition to disrupt the future of beauty

THE GAME

An innovative competition like no other that has brought together ambitious students from all over the world for the past 27 years. This year we're taking it a step further by introducing a new ultimate prize.


▸34,000+students
▸63 countries
▸80+ hours of e-learning
▸8000+ innovations

The way the competition works:

▸Build an amazing team of 3 superheroes to solve the Mission
▸Come up with the most innovative idea, sharpen it throughout the selection process and become the champion of your country.
▸Fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

Be the best and further develop your idea. How far can you take it?

THE MISSION



 This year in partnership with 

BRANDSTORM 2019 TRAILER

ULTIMATE PRIZE

For the first time ever, win a unique experience with the all-new Intrapreneurship Award!

Become the pioneers of your Brandstorm idea and transform it into a real business model.  Dive into a 360° immersion program and touch all sides of the business.

Work at Station F, the largest start up campus in the world alongside some of the brightest entrepreneurs of Europe!

Over the period of 3 months, boost your idea with the constant coaching and guidance from L’Oréal experts and finally defend your business model to top executives and internal investors.

 

DARE TO GRAB THIS EXCLUSIVE EXPERIENCE!

WHAT'S IN IT FOR YOU

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 Crack a real business case

▸ From idea to business concept

 Execute your career 

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▸ Practical business skills

▸ Dedicated mentorship program

▸ E-learning materials

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 Fly to Paris

 Meet international students 

 Network with L'Oréal Experts




READY TO INNOVATE?

STAY TUNED AND EXPLORE OUR CAREERS

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